Let us check.

What this test actually measures:

Your logo is one asset. Recognition is built from six. Color, shape, type, layout, imagery, and motif are the things that carry a brand when the name is cropped, shrunk, covered, or missing entirely. Strong brands own several of them. Most companies own none and never find out, because nobody ever takes the logo off and looks.

This checks which of the six your brand owns.

1Six questions, one at a time. Each one is a straight yes or no.
2Answer for your brand honestly. A generous score here is a bill you pay later.
3Get a score out of six, plus a written read on what each gap is costing you.

About sixty seconds. No form, no download, no email required.

Question 1 of 6

Color

your read:

Here is where you stand.

0of 6 signals owned

Signal by signal:

what this looks like once it is fixed:

We took VOOPOO from a price driven commodity vape brand to a technology lifestyle brand, recognizable across 70+ markets and 100,000+ retail touchpoints. Not by drawing a better logo, but by building the six signals above into a system.

We did the same for One Innovation Labs, repositioning a nutraceutical manufacturer into a named ingredient authority its B2B buyers could recognize on sight.

the next step:

Get your Brand Read.

20 minutes, live. One page, in writing, within 48 hours.

I will walk through what this surfaced, tell you which of it actually matters this year, and send you a one page written read you can forward to your team, whether or not we ever work together.

Book your Brand Read →

Six per month. No deck, no pitch, no follow up sequence.

Not ready to talk? Ask me for the checklist.

The full lightbulb Brand Audit Checklist: every component of a complete brand system, laid out in four pillars. Print it, mark what you have, and see what is missing. I send it over personally, usually the same day.

Email me for the checklist →

Or tell me what is frustrating you about your brand right now at benrosa@1001lightbulb.com. I read everything.