Case Study: Recomnd—Building a Doctor-Recommended Brand from the Ground Up
When we set out to create a brand for a new dietary supplement company, the challenge was clear: develop an identity that would immediately convey trust, expertise, and innovation in a crowded market. Working closely with CEO Dr. Robert Beltran, we crafted Recomnd, a brand name that encapsulates the heart of the business—Doctor Recommended supplements that deliver tangible health benefits.
Naming the Brand
The name Recomnd emerged as a natural extension of Dr. Beltran’s reputation and credibility as a healthcare professional. We wanted a name that was concise, modern, and tied directly to the idea of expert endorsement. “Recomnd” not only evokes trust but also speaks to the simplicity and clarity that consumers crave when making health decisions. The omission of vowels gives the name a sleek, contemporary feel, perfect for the brand’s target audience of wellness-conscious individuals.
Branding & Packaging Design
From the outset, it was crucial that the brand identity reflect the professionalism and scientific backing behind the products. The branding for Recomnd was designed to be minimalistic yet powerful—clean lines, bold typography, and a calming color palette that signals both health and trustworthiness.
Packaging design followed suit. Each product in the Recomnd line is housed in modern, premium packaging that clearly communicates the benefits while standing out on the shelf. We focused on balancing clinical credibility with consumer appeal, creating a look that feels both recommended by a doctor and appealing to a wellness-savvy audience. The result is packaging that not only catches the eye but reinforces the brand’s core promise of quality and effectiveness.
Web Design
We extended this modern, trustworthy feel to the Recomnd website. The site was designed to be user-friendly, educational, and visually engaging. It features a clean layout that guides visitors through the product offerings with ease while highlighting the credibility of Dr. Beltran as the company’s chief formulator. We strategically positioned content around the “doctor-recommended” concept, with Dr. Beltran’s story and medical expertise taking center stage.
The website’s design also incorporated seamless e-commerce functionality, ensuring a smooth customer experience from product discovery to purchase. With a focus on intuitive navigation and mobile responsiveness, the Recomnd site quickly became a cornerstone of the brand’s digital presence.
Brand Storytelling Through Video
To bring the Recomnd story to life, we leaned heavily into brand storytelling through video. I directed and wrote a series of engaging, informative social media videos that focused on the core message: these are doctor-recommended supplements that you can trust.
Each video was crafted to showcase not just the products, but the passion and expertise behind them. Dr. Beltran appeared as the face of the brand, explaining the benefits of the supplements in an approachable and educational tone. We used a mix of animation, product shots, and real-world testimonials to create dynamic content that resonated with audiences across Instagram, Facebook, and TikTok.
These videos performed exceptionally well, driving engagement and spreading the brand message to new customers. More importantly, they solidified Recomnd’s position as a trusted name in the dietary supplement space, associated with expertise, care, and scientific rigor.
Results
Through strategic branding, thoughtful design, and compelling storytelling, Recomnd quickly established itself as a new leader in the dietary supplement industry. The brand name, tied directly to Dr. Beltran’s medical expertise, resonated with consumers looking for doctor-backed supplements they could rely on. Our integrated approach—combining clean, professional design with authentic storytelling—helped Recomnd cut through the noise and build a strong foundation for growth in this competitive space.
